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Start arrow Agenda arrow 28 march 2012: Invitation to march 22@Update Breakfast
Agenda
28 march 2012: Invitation to march 22@Update Breakfast
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GAMIFICATION, a new strategy for spreading information online
SAGE and the director of the UOC-Bdigital technology transfer center, we discuss the concept GAMIFICATION.

Wednesday, 28 March 2012 from 8:30 to 10:00 am in the Media-TIC building auditorium (Roc Boronat, 117). Metro L1 - Glòries and L4 - Llacuna. Bus: 6, 7, 92 and 192. Tram T4: Glòries. Bicing: 143 and 342. Parking at Llacuna, 101.

The consolidation of social networks in recent years has led to new strategies for communicating with clients, such as Social Media Games. According to a study published in 2011 by Gartner Research, by 2015 more than 50% of all organizations that manage innovation processes will ‘gamify’ those processes, applying techniques and dynamics originally found in games.

This month’s 22@Update Breakfast will feature Mr. Pablo Lara, director of the UOC-Bdigital technology transfer center, who will explain the concept of gamification and provide an overview of the possibilities this technique offers in areas like training or education. From a business point of view, we will hear from Mr. Adrián Martínez,
Head of Communication and Corporate Reputation of Sage, who will explain how his company has applied this strategy to promoting its products on social networks.
   

PROGRAM:
08:30 am Networking breakfast.
08:45 am Welcome, by Mr. Josep Ma. Vilà, president of the 22@Network.
08:50 am Update:"Gamification, more than a game: concept and applications”, by Mr. Pablo Lara, director of the UOC-Bdigital technology transfer center.
09:15 am Innovator of the month: "SageCity, an example of gamification", by Mr. Adrián Martínez, Head of Communication and Corporate Reputation of Sage.
09:40 am News from teh 22@Barcelona district, by Mr. Josep M. Piqué, Barcelona City Council.
09:55 am Networking coffee.


Please confirm attendance  

Organizes:    
     22@Network

With financing from the FEDER:
   

More information:
Tel. 93 419 19 86 (Mr. José Luis González / Filloy & Associats)
agenda@22barcelona.cat
www.22barcelona.com






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