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Start arrow Agenda arrow 22@Breakfast arrow Past Events arrow Summary of the June 2010 22@Update Breakfast
Summary of the June 2010 22@Update Breakfast
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Technology pioneers: New trends in global investment

In an ever more global world, in which cities are interconnected, we must realize that Barcelona is not the center of the world. Our city must be part of a great network of interconnected capitals. This is both the key to and the challenge of a globalized world.

Breakfast june 2010


The June 22@Update Breakfast took place at the Barcelona Fairgrounds Congress Hall, coinciding with the Day of the Entrepreneur 2010 events, and focused on new trends in global investment. As always, experts in the field provided a snapshot of the current situation and described keys to moving forward in the future.

Rodolfo Lara was the first to speak. Since November 2006, Lara has been the head of Technology Pioneers for the World Economic Forum, an independent international organization that is committed to improving the state of the world through associations of leaders that discuss global and regional issues. The World Economic Forum is a non-profit organization that strives to avoid political, partisan and national ties.

The World Economic Forum is a non-profit organization that strives to avoid political, partisan and national ties


Rodolfo Lara’s work at the World Economic Forum focuses mainly on the Technology Pioneers Program. This initiative identifies companies that can be considered success stories, both for their profitability and for their impact on society. Each year, hundreds of companies are nominated around the world for this award, but only some 30 are recognized as Technology Pioneers in three different categories: Biotechnology and Healthcare, Energy and Environmental Technology, and Information Technology and New Media.

Lara explained the criteria they use to choose which companies have the possibility of becoming leaders in the near future. Although it is a long process that involves yearly follow-ups, there are basically four main, decisive criteria. First of all, innovation; secondly, proof of concept, meaning the verification that their concept or theory can be exploited usefully; thirdly, sustainability, regarding both the company’s life-span (it can't be a passing fad) and its economic situation; and, finally, the fourth refers to the company’s human team, which must set it apart.

Afterwards, it was Rebeca Hwang’s turn, co-founder of the company YouNoodle. This company was founded in San Francisco and is based on a social network that puts entrepreneurs and small companies in contact with each other. Recently, YouNoodle has been in the news thanks to its start-up predictor, which uses mathematical formulas to predict a company’s success rate and is based on information regarding its concept, funds, founders and advisors. The results include an estimate of the expected value of the company in three years time. The test is available online and can be tested for free.

 

YouNoodle has been in the news thanks to its start-up predictor, which uses mathematical formulas to predict a company’s success rate

Hwang believes that it is important for all companies to join a social network like YouNoodle, mainly due to the increased visibility they provide. It is like a huge showcase displaying start-ups to the media and, more importantly, to investors.

Innovator of the month was Roel van Summeren, head of New Research for the Philips Business Incubator. This sector of the company provides a safe starting place for new companies to grow out of. Once an idea is shown to have the capacity to prosper, the organization provides support while it is being developed.

The Philips Business Incubator provides support during development after an idea is shown to be viable. ”

One example of this initiative is CareServant, a device that improves a patient’s stay in the hospital and can be used by both medical personnel and the patient. CareServant provides all sorts of information about the hospital, from visiting hours to the restaurant’s menu, and also helps select the food a patient should eat and the treatment they should follow.



Key ideas



The World Economic Forum is an independent international organization that is committed to improving the state of the world through associations of leaders that discuss global and regional issues.

“Innovation, proof of concept, sustainability and an appropriate human team are they key factors to making a company successful in the near future. ”

Social networks like YouNoodle are a good meeting place for entrepreneurs and small businesses.

The Phillips Business Incubator provides a safe initial environment for new businesses to grow out of.


Attendees speak


Knowing that, even in times of crisis, there is a place for entrepreneurs makes you feel more hopeful in the current situation.”

Participating in some kind of network is essential regardless of the sector your company belongs to.”

need new ideas but we also need support to develop them calmly.”



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