This 22@Update Breakfast's edition, that will take place on Thrusday March 19 in the Agbar Tower auditorium, will be focus on “Innovation in business strategy as a response to new market challenges" and the main participants will be the company Hewlett Packard and Barcelona Digital Technology Centre.

Thursday 19 March 2009 from 8:30 to 10:00 am in the Agbar Tower auditorium (Diagonal Avenue, 211) Metro L1: Glòries. Bus: 6, 7, 92, 192, Tram T4: Glòries. Bicing: 152, 154. Parking at 101 Llacuna St.

Changing business models, new challenges, new types of clients and new distribution channels make it necessary to innovate in the way companies approach the market. The current situation shows the need to select and implement new strategies, but how do we do it? How do we identify and design new action plans? What information do we need in order to meet our business goals? Guayente Sanmartin, global marketing director for large-format printers at Hewlett Packard, will explain how to choose the most appropriate marketing strategies. Innovator of the month Carles Fradera, general director of the Barcelona Digital Technology Centre, will speak about how technology centers and companies can collaborate and share knowledge in order to make their products more innovative and respond to market needs.

Consult the list of participants, only with professionals that have accept that their first and last name, as well as the name of the company/organization/institution they belong to will be published, by clicking here.

Program :

08:30 h. Networking breakfast

08:45 h. Welcome, by Mr. Josep M. Piqué, managing director of 22@Barcelona.

08:50 h. Update: "Innovation in the selection of marketing strategies” by Ms. Guayente Sanmartín, HP global marketing director for large-format printers

09:15 h. 22@ Innovator of the month: “How we work for ICT companies: shared innovation as a competitiveness strategy” by Mr. Carles Fradera, general director of the Barcelona Digital Technology Centre

09:40 h. 22@Barcelona News, by Mr. Josep M. Piqué, CEO of 22@Barcelona

09:55 h. Networking coffee.

Please confirm attendance:

Click here to confirm online

22@Barcelona Press Office, F&A
Mail: agenda@22barcelona.com
Tel. 93 507 35 26 (Mr. José Luis González / Filloy & Associats)

 

Organized by:	Mediapartner: