2 March 2009, 22@Barcelona and
Barcelona Activa inaugurated a program to help 20 companies to grow on a global level and increase their turnover, over five years, by millions of euros. The program will be introduced by
Professor Kenneth P. Morse, director of the
MIT Entrepreneurship Center (Massachusetts Institute of Technology).
The course began Monday March 2, at
IL·3 (Ciutat de Granada st., 131) with the first workshop, which dealt with the topic
“Entrepreneurial Marketing: Focusing on and listening to the needs of the customer”.
Ken Morse, director of the MIT Entrepreneurship Center, will lead this program, which combines theory and practice in order to give CEOs and Sales Managers from technology companies the tools necessary to improve their sales internationally.
The program consists of an organized set of resources focused on growing participant companies’ sales globally. There will be a total of six events, which will be particularly beneficial for companies that participate repeatedly throughout 2009. The events included in this program will be three workshops, a MIT Program, an entrepreneurship submit and a venture capital conference and showcase.
Participant profilesCEOs and Sales Directors from companies with a current annual turnover of one million euros, who have a competent team, ambitious global mentality and product or service with a high potential to penetrate the global market.
Companies participating in the “Global Growth Program” are: AB-Biotics, AB Tel, Aida Center, Aifos Solutions, Apesoft, Cink Shaiking Business, Communi.tv, Drivania, Emovilia, Focus on Emotion, Genaker, Icar Vision, Neurescience Technology, Polymita, Qualia, Ulises, Voztelecom, Wututu and Xperience Consulting.