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22@Barcelona,Economic Promotion & Living Labs participate in a meeting of the ICT sector in Hamburg |
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Companies from the 22@Barcelona ICT cluster accompanied the delegation in order to establish contacts with over 70 German companies from the same sector.
The 22@Barcelona Municipal Company, the Barcelona City Council Department of Economic Promotion and Living Labs Global participated in a meeting with companies and institutions from the Hamburg ICT sector.   Marius Rubert, director of International Promotion for the city of Barcelona, and Jordi Sacristán, 22@Barcelona director of Marketing and Communication, presented Barcelona’s growing market and the 22@Barcelona district and its innovative service and technology companies.
Sasha Hasselmayer, on behalf of Living Labs, discussed the importance of the Euro-Mediterranean zone and the Information and Communication Technologies sector, specifically technology applied to mobility.
Afterwards, renowned experts shared their opinions at round tables on different topics: “Media & ICT”, “Healthcare Service Innovation“ and “Concept & Design“.
Living Labs Global, which 22@Barcelona is a member of, is one of the joint private-public initiatives supported by the European Commission and which, together with companies, universities and public institutions, plans and carries out client-oriented pilot programs with a strong innovative digital and mobile services component.
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