.Open Innovation: new ways of innovating online. Thursday September 25, 2008. 8:30 to 10:00 am at the
Catalan Institute of Advanced Architecture (link a ) (102 Pujades St.). Metro L4: Llacuna / Bogatell. Bus: 6, 71, 92, 192 Bicing: 152, 154. Parking garage at 77 Pujades St.
September.s 22@Update Breakfast will deal with the concept of open innovation and the changes it is bringing about in the way organizations are managed.
Mr. Franc Ponti, business creativity and innovation consultant and professor at
EADA, will provide an in-depth analysis of the most important elements of this concept and will explain the most significant case studies (Innocentive, P&G, the Wiki phenomena, etc.).
As innovator of the month, Mr. Antoni Paz Director, executive director of
Kimbcn, will explain how innovation can be used to increase a company.s value, including how to identify the areas with the most potential and how to accelerate and drive commercialization of innovations, putting them on the market as fast as possible.
After the 22@Update Breakfast we will get a first-hand look at the Catalan Institute of Advanced Architecture. The IAAC is an international education, research and development center for architecture, seen as a discipline that involves different levels of territorial analysis and urban development, as well as architectonic projects, digital executions and informative environments.
Program: 8:30 Networking breakfast 8:45 Welcome, by Mr. Agustí Ten, vice-president of the 22@Network
8:50 Update: "Thinking OPEN: the birth of a new way to innovate" by Mr. Franc Ponti, business creativity and innovation consultant and professor at EADA
9:20 22@ Innovator of the Month: "New paradigms in the innovation and knowledge market. by Mr. Antoni Paz, executive director of Kimbcn
9:45 22@Network News, by Mr. Agustí Ten, vice-president of the 22@Network
9:50 Introduction to the Catalan Institute of Advanced Architecture (IAAC), by Mr. Vicente Guallart, director of the IAAC
9:55 Networking coffee.Please confirm attendance:
Confirm attendance More information:22@Barcelona Communication Office, F&A
Mail: agenda@22barcelona.com
Tel. 93 507 35 26 (Mr. José Luis González / Filloy & Associats)
