“The Einstein Generation”. Thursday, 17 July 2008 at 08:30 to 10:00 a.m. in the BAU, Escola Superior de Disseny.

The 22@Update breakfast for the month of July will centre on the so-called Einstein Generation. A generation made up by those born after 1988, characterised by the use and control of information in any place and at any time.

Mr. Jeroen Boschma, creative director of the company Keesie, will explain to us how this generation looks at the cinema as critics, reads the news as reporters and sees publicity as authentic specialists.

As 22@ innovators of the month, the company Communi.tv will contribute its experience in the use of technology in creating contents and developing services for more interactive users and those who make new uses of the information in all areas: leisure, training, etc.

Once the 22@Update Breakfast is finished, we will be able to get to know, first hand, the Advanced Teaching centre specialised in Design training. BAU originated in the year 1989 as the result of the concerns of a group of professionals, with teaching and pedagogical vocation, to respond to the needs of the world of design.

Program:
8:30 a.m. Networking breakfast

8:45 a.m. Welcome, by Mr. Josep Miquel Piqué, chief executive of 22@Barcelona
        
8:50 a.m. Update: “The Einstein Generation” by Mr. Jeroen Boschma, creative director of the company Keesie.
   
9:15 a.m. The 22@ innovator of the month: "Communi.tv: the innovation models to connect with the new digital consumer" by Mr. Hernán Scapusio, founder and director of the company Communi.tv.

9:45 a.m. News from the district 22@Barcelona, by Mr. Josep Miquel Piqué, chief executive of 22@Barcelona

9:50 a.m. Networking coffee.

Place:
BAU, Escola Superior de Disseny (C/ Pujades, 118). Metro L4: Llacuna. Bus: 6, 71, 92, 192 Bicing: 152, 154. Parking in the street Pujades, 77.


Confirm attendance

Further information:
Gabinete de Comunicación de 22@Barcelona, F&A
E-mail: agenda@22barcelona.com
Tel. 93 507 35 26 (Mr. José Luis González / Filloy & Associats)
 
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