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A new model of city
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Urban Innovation
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In 2000 the Barcelona City Council approved a new urban planning ordinance aimed at transforming the old industrial area of Poblenou, with obsolete factories that had long ago been abandoned or were simply not very productive, into a magnet for new activities. This new ordinance allowed for a new land designation called 22@, which substituted the traditional industrial designation 22a. So, terrain in the 22@ zone, which is basically the whole south-eastern quadrant of the city, from Gran Via to the beltway and from the Olympic Village to Rambla de Prim, which is the equivalent of 115 blocks in the Eixample, allows more construction, more public spaces or green areas and subsidized housing as long as the previous industrial activity is replaced by offices or other business services and equipment related to new technology and knowledge. The goal is to encourage land owners to update obsolete urban planning elements from the end of the 19th and beginning of the 20th centuries while maintaining economic activity, which would not have happened with a traditional rezoning from industrial to residential designation.

22@Barcelona is building a new compact city, where the most innovative companies co-exist with research, training and tech transfer centers, as well as housing (4,000 new subsidized residences), facilities (145,000 m2 of land) and green areas (114,000 m2). This model city coexists with the neighborhood's industrial heritage thanks to the Industrial Heritage Protection Plan, written jointly by 22@Barcelona and the Barcelona City Council, which conserves 114 elements of architectural interest.

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